Showing posts with label bounty. Show all posts
Showing posts with label bounty. Show all posts

Bounty Hearts Sito!

If you recall, my Sito (grandmother) loves her some Bounty Paper Towels.

I put together this great letter, complete with a dozen photos, detailing exactly how deep this love for Bounty runs and sent it to Procter & Gamble on her behalf. She would have died of embarrassment if she knew I did that, but hey, I figure what she doesn't know won't kill her and the resulting happiness was SO worth it.

I asked P&G to drop Little Mary a letter in thanks and instead they sent me directly a boring, generic reply. I say Boo and Blah to that! Out came Photoshop and within minutes, we had a much more awesome letter "from them" simply thanking her, from their family to hers, for her lifetime of loyalty.


And to sweeten the pot, I got the biggest/baddest package of Bounty I could find and I mailed it to her with the letter - again Photoshopping a fairly authentic looking shipping label for the box. I used the box from my most recent Soap.com delivery for added authenticity. She's in her 80's - details count, but don't exactly have to make sense. :)



I sent it via USPS for $12 and it arrived to her by the end of the week.


I showed up two days later myself and still no one had mentioned her having received it. I was bummed! Had it not arrived? Had it gotten lost?

I did some reconnaissance. I asked my Uncle if she had received any unusual packages recently - he immediately perked up: Did you send that?? he asked.

Oh, no. I answered, that was straight from Bounty. Why risk killing the surprise? I tipped them off to her though. What did she say when she got it?

He shared this picture:


Sito! I shout enthusiastically as I walk into her bedroom, You got a package from Bounty??

Oh, yes! she says. It's the really good one. The big one. It's on the table - Look!

 I stroll over to admire and she follows me... smiling ear to ear.

What did the letter say? I ask. She grabs it. She had it on her nightstand next to her bed. She lets me read it from top to bottom out loud without interrupting.

I think someone's pranking me. She says this in the way that gives the impression she doesn't want to be caught looking like a fool if it does turn out to be a prank, but clearly she's on board.

No way, I say. Look at this letter, Sito. It has the company logo. I point. It has a reverence number! This is legit, I say.

She takes the letter back and folds it. I don't know how they found me... she trails off and I know she believes and that at least for a moment she feels special and is happy.

Dear Bounty,

April 1, 2011

Dear Bounty,

I would like to introduce you to my grandmother, Mary.
Mary has harbored a deep, unwavering, unconditional, though quietly discerning, love for the Bounty paper towel since easily the 1960s. The “quicker picker upper,” she remembers its’ epic introduction into her life in fuzzy flashbacks and notes now, almost shyly, that “of course everyone should have some; you just need them.”
Though she may underplay the affect Bounty has had on her life, there is no way the rest of us can. Let me lay it down for you:
Lil’ Mary buys Bounty in bulk. She buys it in bulk so that she might never ever live to see the day when her home or her children’s homes run out. Mary gives rolls of Bounty out as gifts. She stores emergency family size packs in the nooks and crannies of her home. She lines her window sills with neatly sectioned off squares; that lovely print-side face up. No table top is safe enough without the protection of some. No knick-knack is complete without being placed upon one. Her stove is carefully framed in Bounty. Her medicines are put to bed tucked neatly into a shoebox lined with Bounty. Mary uses Bounty as coasters, as note cards, as one would use doilies, fringe or lace. Mary washes her dishes with Bounty and heats her food in the microwave beneath damp sheets of Bounty.
And on one particularly kooky Thanksgiving, Mary saved a drenched roll of Bounty by running it through the dyer on medium heat and rolling it back up as best she could.

This past year, Miss Mary turned eighty years old (and just yesterday became a great grandmother!) and we thought how amazing it would be if you could find time in your day to blow this old woman’s mind and maybe draft a letter or something like it acknowledging her life-long devotion. It would be so amazing and so incredibly unexpected that I can guarantee she will proudly call every other old lady from here to Guam to tell them all about it. Ultimately, we just think she will get the biggest thrill out of knowing that Bounty is just as happy as she is to have remained friends all these years. And in this life, as far as we can see, these are the thrills and the giggles that matter!
Thank you for your time and for your products. Her quirky affection, as well as your downright usefulness, continues to make our lives a little sweeter!
Sincerely,
Jillian

 

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